Company Name

Case Study

Houzz Introduces Visual Match, Making it Even Easier to Discover

Tim Soulo
March 21,2017

Today we’re excited to introduce Visual Match. Our new visual recognition feature helps people close the gap between getting inspired from what they see in the photos on Houzz, and actually finding and purchasing products suited for their own spaces and budgets.

Powered by deep learning technology, Visual Match scans the more than 11 million photos on Houzz to identify similar products, from tables and sofas to mirrors and plumbing fixtures, and more, and serves up examples of those products that are available for purchase on Houzz.

To use Visual Match, simply hover over a product in a photo on Houzz, click the magnifying glass, and we’ll surface visually similar products from the Houzz Marketplace. There are now more than 6 million products available for purchase from over 15,000 merchants on Houzz today.

Visual Match is the latest example of how we are reimagining the shopping experience through new technology. Now, people can view a photo in the Houzz app, tap a product in the photo that they love, find similar products available for purchase on Houzz through Visual Match, and use View in My Room to see the product in their own space.

Visual Match is available for desktop and in the free Houzz app for iPhone®, iPad® and Android™.

About the Author
Tim Soulo

Tim is the guy responsible for marketing and product development at Ahrefs. But most importantly he’s the chief evangelist of the company.

Get notified of new articles
We help you get better at SEO and marketing case studies and opinion pieces from marketing
Relaited articles